IT’SUGAR partners with Doughnuttery and Tipsy Scoop at Broadway at the Beach

IT’SUGAR, the largest specialty candy retailer in the world with over 100 retail locations, announces its exclusive partnerships with Doughnuttery, an innovative, family-owned doughnut company, and Tipsy Scoop, a liquor-infused ice cream and sorbet company. Doughnuttery and Tipsy Scoop will open shops in the IT’SUGAR Broadway at the Beach location in Myrtle Beach, SC on March 9th.

Doughnuttery will provide customers with a treat for the senses as they freshly prepare their famous sugar-topped mini doughnuts live in-store. The shop will house an insanely sweet toppings bar, featuring over 25 unique sugar flavors that customers can mix and match to customize their doughnuts. Signature sugary combinations include Paris Time (Lavender, Pistachio, Vanilla, CocoMint Patty (Coco Mint Sugar), Fruity Cereal, House of Cardamom (Cardamom, Orange Zest), Speckled Strawberry (Strawberry, Rainbow Sprinkles, and Lemon-Thyme). 

The IT’SUGAR Myrtle Beach location will also include exclusive toppings flavors like Beach Nuts (Old Bay classic seafood seasoning, corn meal, and sugar), Unicorn Nuts (cotton candy, edible glitter, and sugar), and Candy Nuts (vanilla glaze doughnut topped with IT’SUGAR candy). 

Tipsy Scoop’s in-store “barlour” will feature alcohol-infused (21+) ice cream, sorbets, sundaes, and pints as well as non-alcoholic options. Cocktail-inspired ice cream flavors include Dark Chocolate Whiskey Salted Caramel, Vanilla Bean Bourbon, Cake Batter Vodka Martini, Spiked Hazelnut Coffee, Spiked Mint Chip, Maple Bacon Bourbon, Red Velvet Martini, Tequila “Hot” Chocolate, and “Hot” Buttered Rum. The sorbet selection will feature flavors like Mango Margarita Sorbet, Raspberry Limoncello Sorbet, and Strawberry White Sangria Sorbet. Non-alcoholic options include Virgin Shirley Temple ice cream, Virgin Root Beer Float ice cream, Virgin White Russian ice cream, and Virgin Mudslide ice cream. 

Tipsy Scoop will also offer seasonal treats, with plans to debut their “Spring Break” Sundae at their new location in IT’SUGAR Myrtle Beach. The Spring Break Sundae will include one scoop of Strawberry Sangria, Mango Margarita, and Raspberry Limoncello Sorbet, served in a bowl with Sour Gummy Sharks, Runts, and Salt Water Taffy – garnished with a licorice wheel and a Beach Ball lollipop.

 “We are ecstatic to join forces with Doughnuttery and Tipsy Scoop to create a uniquely sweet destination,” said Jeff Rubin, Founder and CEO of IT’SUGAR. “Our Myrtle Beach customers are in for a treat with these over-the-top offerings.”

About IT’SUGAR: Founded by candy veteran Jeff Rubin in 2006, this sweet experiential retail environment has become the largest specialty candy retailer in the world. The IT’SUGAR Empire consists of over 100 retail locations in U.S. hotspots such as New York, Las Vegas, Los Angeles, San Francisco, Miami, Dallas, Houston, and Chicago. Known for their absurdly wonderful sugar innovations that celebrate lighthearted rebellion, IT’SUGAR aspires to a future where everyone has access to the pure joy that comes from indulging in a world with fewer rules and more sugar.   For additional information, please visit 

About Doughnuttery: Doughnuttery specializes in hot fresh uniquely sugared mini doughnuts made with highest quality local and exotic ingredients.  Doughnuttery uses a unique and entertaining cooking method to fry their doughnuts a la minute [or to order] right in front of customers!  Doughnuts are coated in proprietary sugar blends and paired with fun dipping sauces.  Flavors range from American classics to exotic international specialties.  Founded in 2012 by Evan & Marlo Feldman, whose family owned a popular & historic, New York City baking institution for 15+ years. Today, Doughnuttery doughnuts are being served at three permanent locations in NYC including the famous Chelsea Market and Iconic Plaza Hotel.  Doughnuttery is also located at several seasonal holiday pop-up markets and catered events throughout the tri-state area. For additional information, please visit

About Tipsy Scoop: Tipsy Scoop creates liquor-infused ice creams and sorbets inspired by classic and contemporary cocktails and made using local and seasonal ingredients. All of Tipsy Scoop’s ice creams hold an alcohol content and patrons must be 21 or over to consume with a valid ID! Tipsy Scoop was created in 2014 by Melissa Tavss and is based in New York City. Their ice cream Barlour and flagship location is located in Manhattan in Kips Bay. For additional information, please visit

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